The holiday season is just around the corner, and we all know what that means – it’s time to start thinking about sending out greeting cards to our valued business clients and partners! But how do you make sure your cards stand out from the rest? Here are four things you need to know about business greeting cards to make a memorable impression this holiday season:
1. Personalize Your Greeting Cards
Don’t settle for generic, cookie-cutter greeting cards that say nothing about your brand or relationship with the recipient. Personalizing your cards with your company logo, a customized message, or even a photo of your team can help show clients how much you value their business and reinforce your brand identity.
2. Choose the Right Message and Tone
Ultimately, the message of your greeting card should convey your appreciation for your clients or partners. However, getting the right tone can be tricky. A festive and cheery tone is usually best for holiday cards, but don’t be afraid to inject a bit of humor or personality if it aligns with your brand identity. Keep in mind cultural sensitivities and customs if you have a diverse audience.
Consider the message that best suits your brand and personal relationships. Lead with a simple “happy holidays,” or take a more formal approach with “season’s greetings.” Consider what holiday may apply to your audience and wished them accordingly.
3. Quality Over Quantity
It’s better to send out a smaller number of high-quality greeting cards than a larger number of cheap or inferior-looking ones. Invest in quality materials and printing, and make sure the design and layout of your cards is professional and visually appealing.
If you have a larger audience, consider sending out digital cards that are visually appealing with various animation effects within it. E-cards are also eco-friendly – perfect for brands who champion sustainability.
Include a personal touch with your card that shows appreciation directly. If possible, sign the card personally instead of having it printed beforehand. Additionally, include a sentence or two expressing your gratitude and appreciation for their contributions to your business and relationship.
Finally, take a few minutes to thank your clients or partners with a phone call or email. Your appreciation will make their holiday season even happier, and it can cement a relationship for years to come.
With these tips, you’ll be sure to make a lasting impression with your business greeting cards this holiday season. Happy Holidays from all of us at your brand!
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